29 October, 2011



New Smart Communications Logo Explained! Do You Like It?

Posted: 29 Oct 2011 03:20 AM PDT

By now, you're probably aware that Smart Communications has officially changed the design of its corporate logo from this:

...to this:

If anything, the new one looks more youthful and perhaps less uptight, but what does it symbolize exactly?

Well, quoting Smart Communications,

The new Smart logo reflects the evolving digital lifestyle of Filipinos. Smart's corporate name in blue remains, but its signature rays have been replaced with eight dots in various vibrant colors, to reflect the freedom and empowerment that Smart's broader range of products and services make possible.

I think it also represents Smart's increased effort to target a more youthful consumer-base by providing more sulit (hopefully) products and services that would allow them to stay connected online everywhere they go.

So do you like this design revamp or do you prefer the old logo?

I used to design logos for a living (Yes, there was a point in my life when I did that [I'm CircusLife of CrowdSpring! Proudly Pinoy!] -- albeit TP's logo doesn't particularly reflect that - or does it? Anyway. It's been years since I last created a paid logo design.) and I happen to think that the first one is a classic and quite a masterpiece. As for the new one, hmm, it looks hip and updated but I'm not sure if it's a design that Smart can use for an extended period (like the previous logo); It's more trendy than classic, I think.

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MyPhone T18 Duo Price Php 1,999 : Silent Best-Seller?! What's So Special About It?

Posted: 28 Oct 2011 11:59 PM PDT

Snobs aren't allowed in TP! Here in TechPinas, we cover gadgets in ALL price categories -- from the most expensive to the most affordable.

I was walking around SM North EDSA Annex last Wednesday when I saw a number of students lining up at the MyPhone booth to grab this phone.

"Yung MyPhone T18 PinoyPhone po," they told the sales ladies.

I got curious so I watched a few of them unbox their units to see for myself what makes this phone sell. Turns out, there's nothing really special about its looks, accessories nor its specifications; Typical Dual SIM 2.4-inch resistive touchscreen phone with 0.3 MegaPixel camera and MP3 music player, comes with earphones, battery, USB connector and manuals. Typical.

Baffled, I asked one of the students, "Bakit yan ang binili mo? Maganda ba? (Why did you buy it? Is it good?)"

"Pinakamatibay po kasi ang MyPhone sa local, (MyPhone is the most durable of all local brands)" he answered.

Being a fan of Malcolm Gladwell's consumer insight theories, I know for sure that the student's answer hardly reflects the true reason why he got the phone (that's not to say though that the phone isn't particularly matibay or durable). After all, 'The mind knows not what the tongue wants.'


I wonder just how much MyPhone's Kapamilya and Kapuso celebrity endorsements are affecting the decision of consumers. Since buyers aren't likely to disclose what's really in their minds, I guess the sales figures will just have to speak for themselves.

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Sony Ericsson Xperia Mini Pro Price Philippines, Specs, Quick Review!

Posted: 28 Oct 2011 09:11 PM PDT

Just a Philippine price update for one of the smallest smartphones to don both a high-definition video camera and a full QWERTY slide-out keyboard.

Currently priced at only Php 11,700 in malls, Sony Ericsson Xperia Mini Pro is easily one of the most sulit (offers great value for money) Android phones that you can get these days. It runs Android 2.3 Gingerbread with its 1 GHz processor and 512 MB of RAM and comes replete with a 3-inch LED back-lit screen, a 5 MegaPixel autofocus camera, 720p HD video recorder, Wifi-Bluetooth-3G connectivity options, and a full QWERTY slide-out keyboard making it an ideal phone for both left-brained 'touchers' and right-brained 'typers'.

I've played with this phone and off hand, here's my TP Quick Commentary on Sony Ericsson Xperia Mini Pro:

1. It's easily one of the most solid phones I've held. One would imagine that having a slide mechanism would make the phone feel clunky, but it's not. On the contrary, it has a very durable feel to it.

2. The keyboard is a joy to use. There's generous space between the island-style keys making it borderline impossible to accidentally press two keys at the same time while typing.

3. Sony Ericsson's Four-Corners skin for Android makes the OS easier to navigate.

4. I think it's nice that SE bothered to put Bravia Engine on a midrange handset like Xperia Mini Pro. Bravia Engine is a display technology that automatically enhances the quality of photos and videos as we view them.

5. Xperia Mini Pro may be small don't make the mistake of underestimating what it's capable of delivering. This phone runs on a 1 GHz Scorpion processor, Adreno 205 GPU, Qualcomm MSM8255 Snapdragon chip and 512 MB of RAM! That's almost the same as what powers its more expensive brother, Sony Ericsson Xperia Neo.

6. One downside is the short battery life. Then again, that's a common problem with a number of Android phones out in the market.

7. Xperia Mini Pro may have the look of a business phone but it also has multimedia features that will have you drooling. Small as it is, it flaunts a 5 MegaPixel autofocus camera with LED flash and a high-definition 720p video recorder!

8. Sony Ericsson's TimeScape, which you can also find in the a lot more expensive Sony Ericsson Xperia Arc, could very well be the sleekest social hub for the Android platform currently. It's something you have to experience to appreciate.

So there. Check out Sony Ericsson Xperia Mini Pro at an SE Store near you when you can. In the meantime, here are the phone's complete technical specifications:

TechPinas Smartphone Technical Specs Table (TSTST)
Name Sony Ericsson Xperia Mini Pro
Type Slate Form Factor (Full Touchscreen) with horizontal slide-out full QWERTY keyboard
Price Category Midrange
Dimensions92 x 53 x 18 mm
Weight 136 grams
Available Colors Black, White, Turquoise, Pink
Operating System Android 2.3 Gingerbread
Display 3-inch (~192 ppi pixel density), 320 x 480 pixels, LED-backlit LCD, capacitive touchscreen, 16M colors
Processor 1GHz Scorpion processor, Adreno 205 GPU, Qualcomm MSM8255 Snapdragon
Camera 5 MegaPixels, 2592x1944 pixels with autofocus and LED flash
Video Capture 720p HD
Audio and Video Playback MP4/H.263/H.264/WMV player, MP3/eAAC+/WMA/WAV player
Ports microUSB 2.0, 3.5 mm audio jack
Connectivity Wi-Fi 802.11 b/g/n, DLNA Bluetooth v2.1 with A2DP, 3G HSDPA 7.2Mbps, HSUPA 5.76Mbps
Network 2G Network GSM 850 / 900 / 1800 / 1900, 3G Network HSDPA 900 / 2100 HSDPA 850 / 1900 / 2100
Memory 512 MB RAM, 400MB storage, expandable via microSD, supports up to 32GB, ships with 2GB card
Sensors Accelerometer, Digital Compass, Proximity
Battery Li-Ion 1200 mAh
Uptime Stand-by time of up to 331 hours on 3G and up to 340 hours on 2G
Talk time of up to 5 hours 40 minutes on 2G and up to 5 hours 25 minutes on 3G
Value-Added Features Slide-out Keyboard, TimeScape UI, Bravia Engine, SNS Integration, Google Services Suite
Announcement May 2011 (International)
Availability October 2011 in the Philippines
Price Php 11,700 in malls

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